Still, how does that play at the senior executive level?
That’s why those responsible for employee messaging find themselves wringing their hands and wondering how to become a “trusted strategic counselor.”
Internal communications should take a major step toward a greater focus on data and insights and their impact on the business. There’s no need to lose the empathy and the gut feeling; just be more consistent with that extra, more analytical, skill set.
Here are three things you can change easily:
1. Bring together all the data you have and review them weekly.
Every internal comms team has valuable data that can provide real insight. Make that review the first part of every team meeting. Look at hits on your intranet, most-read news items, where people are interacting on internal social media, feedback from town halls, and so on. Doing this builds the habit and reinforces—to the team and to wider stakeholders—its importance.