PR 3 takeaways from Coca-Cola’s ‘Taste the Feeling’ campaign The beverage maker’s global initiative is its brand managers’ effort to unify its products under a new marketing strategy. Here are rebranding lessons to learn from it. By Clare LaneJan. 21, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.