Facebook hashtags could prove to be the savior of Graph Search, the recently launched Facebook search feature.
Graph Search does what it promises—returns search results based on the social graphs of your Facebook friends, fans and followers. This means you tend to see search results only for those friends and businesses with whom you are already closely aligned.
If you use Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so choose your hashtags with care.
1. Avoid desperation marketing.
I’ve already noticed Facebook posts that include a rash of hashtags. As expected, the inevitable hashtag spam has begun. We don’t see this with Twitter hashtags because the 140-character limit keeps it in check.
This is just one more example of desperation marketing. We are already familiar with its many forms, including: