3 tools someone should invent for PR pros

PR pros can use a new, not-safe-for-work font to see just how many buzzwords are in their writing. What if there were similar devices to head off common embarrassments?

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If you think your press releases could stand to lose some jargon, a new font by Pixel Ambacht could help.

Dubbed “Sans Bullsh*t Sans,” the font replaces each buzzword with a (somewhat profane) Comic Sans-style censorship bar.

“Is your friend a rockstar brogrammer? Are you being asked to cause a paradigm shift? Does your co-worker have the job title ‘social media guru’? There is a solution,” reads the introduction to the font tool.

PSFK explains the font’s usefulness:

Though people likely won’t use the font as an actual typography choice, it lets users visualize what an overly buzz-worthy sentence reads like when its [sic] clouded with horizontal squares.

Along with this jargon-slashing font, it would be great to see additional PR tools for problematic behaviors:

1. “Useless Pitch Check.”

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