3 ways brands are using Snapchat

The 10-second image-sharing app has become a hit among young people. Here’s how some retailers are making the most of the ‘now you see it, now you don’t’ format.

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Have you heard of Snapchat yet?

If you haven’t, that’s OK. Your resident teen should be able to tell you all about the photo- and video-sharing app with a rather unsavory reputation. Snapchat’s messages self-delete after a maximum of 10 seconds, making it a magnet for youngsters aware of the risks of sharing personal content online.

Its user base makes Snapchat an attractive platform for brands with a young demographic (whose purchasing power is rapidly growing) to reach out and engage customers.

Brands can set up profiles on the network and add users as friends, who opt into the brand’s messages by accepting. Here are three intrepid companies who have already incorporated Snapchat marketing into their social strategies.

1. 16 Handles

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