“Corporate speak” is the gobbledygook that slows down progress and understanding in companies across the world.
But this problem is not limited to large corporations—it runs rampant among small businesses, entrepreneurs and lawyers.
It’s often a symptom of your environment. Could you imagine telling a loved one about the synergies of red wine complementing the innovative marinade on your steak dinner, not to mention having the bandwidth to sit down and commiserate with your counterpart?
If you did, you’d frequently find yourself eating alone.
Most of us have seen the “top 10 most annoying corporate phrases” lists or articles condemning business jargon. But what are some ways to ban corporate speak?
Here are three questions to ask yourself when successfully merging action-oriented planning steps to directives—I mean when you actually write or communicate something:
1. Who is my audience?