Many employees don’t participate in wellness programs simply because they don’t know enough.
Companies of every size offer such programs to help employees improve their health. However, in today’s world of information overload, employees are bombarded by emails and have limited time to read communication about wellness programs.
So how do you create wellness communication that breaks through the clutter while informing employees and motivating them to act? Here are three wellness communication strategies for reaching and engaging employees:
1. Deliver wellness communication that’s employee-centric.
Rather than sending the usual “We are pleased to announce” email that focuses on what the company is doing, try appealing to their needs. Here’s how: