As I continue to convince the C-Suite at client companies to trust in social media, I find that it’s an easier sell when the company is struggling to fight a negative image online. Online sentiment is the cumulative effect of reviews, ratings, recommendations and in certain cases rants given by your customers, employees and sometimes just a casual passerby on the internet. As Alex Wright from The New York Times rightly describes it, “for many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.”
The blog posts, tweets and Facebook updates being shared about a particular brand or company act as bricks and mortar for a company’s online reputation and also affect your SEO rankings to a large extent. Have you asked yourself the following questions recently?
If you don’t have answers to the questions above, here are three simple steps to start managing your online reputation.