No matter the size, location or niche of a publication, journalists working on a deadline dread an encounter with a poorly pitched story.
An overly aggressive PR pro is even worse.
Improve your media relations prowess with busy reporters and editors by avoiding the following mistakes:
1. The unnecessary “follow-up”
In the minds of many journalists, PR pros share one itch—a desire to follow up on everything.
If you’ve sent an email and a journalist has replied to let you know your pitch is on his or her radar, let the journalist take time to consider it. You’ve achieved your first victory by receiving a confirmation of receipt—relish it.
Although it’s good to show an interest in a reporter’s process and want to assist in whatever additional information he or she might need, once it’s pitched, there’s not a lot of good that comes from bombarding inboxes.