3 ways to select the right channel for your message

Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.

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Picking the right channels for your audience

As people continue to stay at home during COVID-19, they’re connecting and consuming information online in new ways—and more of it.

However, as organizations struggle to grab attention as well as respond to historical crises and changing consumer behavior, audiences are served more content—which is quickly leading to an even more crowded digital media landscape.

How can you effectively select the channels to send your messages, ensuring they’re delivered to the right audience? Courtney Beasley, vice president of marketing for Walker Sands, says communicators must reach people where they are.

In her presentation at Ragan’s Social Media Bootcamp, “The data has it: How the rise of WFH has impacted the buyer journey,” Beasley outlined three ways you can select the right channel for your messages and campaigns:

Image courtesy of Walker Sands.

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