Facebook. Instagram. Your company blog. Brand journalism sites. Twitter. The list of communications channels seems never ending, and for those of us tasked with creating compelling content, it can be a challenge to identify stories to fill the various outlets.
The good news is the burden doesn’t have to fall solely on the communications department. With a little guidance, you can turn employees from various departments into content creators for your organization.
Below are three tips to help your team members identify the untold stories within your company:
1. Think like a reporter. Quick, think about a news story that stood out to you. Now break down that story to figure out what made it memorable. Maybe you’re thinking of a story that brought you to tears. Maybe a local groundbreaking event stands out. By understanding some basic news principles and encouraging fellow team members to do the same, potential stories will become much more recognizable.
A few principles to keep in mind:
2. Explore your company’s past. Got a picture from a company event decades ago? Don’t write it off as old news. Instead, use old photos to participate in social media posting trends such as “Throwback Thursday.”