A lot of agencies may take for granted the nuances and professionalism required to execute successful social media marketing. Here are three common blunders:
Hiring people for social media management who just know how to use the platforms.
One big mistake still being made by the industry is hiring people (usually interns) to manage branded social media accounts simply because they know how to use Facebook, Twitter, Tumblr, and Pinterest. Most everyone knows how to use these networks, but that knowledge itself isn’t enough.
Instead, you need a social media team with specialized skills. This isn’t to say that you have to hire two to three people specifically for social media, but what you should do is assign your existing creative team to help with social media outreach. This might include getting an editor to write compelling posts, a copy writer to proofread them, a graphic designer to create images, etc. Your social media manager can be the leader in coordinating all your social media activity, but don’t rely on him or her for everything.
Coordinate your social media efforts with those of a talented team that will give you the most impact for your post or tweet.
Over-automating your social media outreach