Analytics are a vital aspect of any marketing effort—especially for inbound marketing.
Most marketers have never had so much high-quality data at their fingertips, and the sheer volume can become overwhelming. You can’t make wholesale changes and immediately augment all of your metrics, but there are a few you can improve quickly. These key elements can affect some overarching aspects of your website.
Bounce rate (time for results: 2-3 weeks)
Your site’s bounce rate is a measure of how often users navigate to your site and then leave after viewing only one page. If you want people to stick around, this number should be as low as possible. A high bounce rate is an indication that users aren’t finding what they want or expect once they reach your site. So, what should you do?
Right away you should take a look at your page titles and meta descriptions. These must accurately describe what a user will see on the page once they click a link on a search engine results page. Page titles and descriptions that sound great but don’t actually represent what’s on your page will lead to higher bounce rates.