Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently.
The popular visual format can also teach writers how to improve their content overall. Here are three crossover lessons you can apply to your copy:
1. Be creative—brainstorm your hook. “The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism.
“It’s the same with PR writing,” he says. “Creativity and coming up with a unique approach to a tired old topic are hard work, but worth it.”
Gude warns that you run the risk of being predictable and boring—and getting ignored—if you don’t set aside time to brainstorm new ideas.