Content marketing budgets are steadily rising—and so are opportunities for talented writers.
The press release—as many PR pros know it—is going out of style, and strategic content is taking its place. Here’s what marketing writers from Brafton say about the decline of traditional writing:
Expanding on the role of the traditional “creative director,” content directors in 2016 will be tasked with communicating without directly selling, and doing so with converging, targeted media. Content should be educational, entertaining and enriching; [not] a message that’s centered around a direct sales pitch.
The responsibilities of today’s content writer demand creativity and require the ability to repurpose content and entertain, entice and engage with audiences. Although paid advertising still has its place in integrated marketing, the role of a traditional copywriter is expanding.
Seasoned, versatile writers should be ready to answer the call.
Brafton says a knowledge of blogging, infographics, video editing, social media marketing and white paper creation is helpful, as many employers seek writers with a range of content experience.
Digital content positions are also in demand. If you’re a whiz at the keyboard, consider this Web content writer position at Central Michigan University.
The University’s communications department is seeking a strategic and creative writer who can develop content and experiences that communicate the school’s values.
Knowledge of HTML, SharePoint and Web analytics are preferred. Exceptional grammar, spelling and proofreading skills are a must.
Not the job for you? See what else we have in this week’s professional pickings:
Copywriter— CurrentCatalog.com (Colorado)
Associate, publisher development— Pepperjam (Pennsylvania)
Case writer— University of California, Berkeley (California)
Internal communications associate— Vidant Health (North Carolina)
Social media engagement editor— New York magazine (New York)
Project manager— BAPAS (Netherlands)
Health care grant writer— OfficeTeam (Illinois)
Web developer— People2People (Australia)
Reporter— NBC Universal (New York)
News writer— Boston magazine (Massachusetts)
Legal writer— Elsevier (China)
Speechwriter— Hasana (Illinois)
Social media editor— Ruptly (Germany)
Writer and editor— The Frameworks (Michigan)
PR and social media manager— Corning (North Carolina)
Web content writer— Clarity Consultants (Missouri)
Communications and marketing writer— Cardno (Indiana)
Social media marketer— CareerVillage.org (Illinois)
Advertising copy writer— Summit Racing Equipment (Ohio)
Staff writer (money)— Mic.com (New York)
Social media editor manager— Eye of Riyadh (Saudi Arabia)
Managing editor— Edelman (Illinois)
Head of social media marketing— Social Discovery Ventures (New York)
Editor— Newsday Media Group (Kentucky)
Content writer— Vimax Media (Michigan)
PR managing director (fashion)— HL Group (New York)
Assistant practice and learning editor— EMAP (United Kingdom)
Social media marketing analyst— Brown Brothers Harriman (Massachusetts)
Digital editor— Wichita Business Journal (Kansas)
Online editor— MediaEdge Communications (Canada)
If you have a position you would like to see highlighted in this weekly jobs listing, please email me at email@example.com.