Despite technology’s advancements, some of today’s highest paying marketing roles require more traditional skills and knowledge.
Although many modern marketers understand data and multimedia content production, they’re also excellent writers, communicators and creators.
Recruitment agency Paladin reports that although young professionals are expanding their roles in marketing agencies, there’s a higher demand for more-experienced pros with a wealth of maturity and practice.
Here’s more from Paladin’s 2017 mini salary guide:
Gen Xers are seeing the highest job growth. The Bureau of Labor Statistics has reported the average annual growth rate of workers 55 and up will be 1.8 percent. The portion of the labor market made up of young millennials, however, will shrink by nearly as much. With a constant flow of new technology, it’s more important than ever for businesses to employ adaptable marketing professionals with an array of digital skills. The thing is, it’s not easy to hire these modern marketers. Today, with an improving economy, they are selective with their career paths and have leverage over employers.
If you offer a specialized set of skills or management experience, don’t settle for any old salary, the data say. As marketing positions evolve, so should their salaries.
From Paladin, here are a few popular positions—and their projected salaries for 2017:
Have experience with email marketing? Kansas City, Missouri-based Hallmark is seeking a marketing execution manager to create and implement strategies and tactics for retention and acquisition of Hallmark store and website consumers. Applicants must be able to execute email, postal mail and digital/social media marketing tactics.
Not the job for you? See what else we have in our weekly professional pickings:
Marketing manager—Visa (California)
Digital marketing manager— Cinemark (Texas)
Brand communications manager— Time Inc. (New York)
Director of public relations— Goodwill (Florida)
Event marketing lead—Deloitte (Illinois)
Business intelligence manager— Verizon (Maryland)
Associate brand manager— Taco Bell (California)
Director of marketing and communications— Maine Family Planning (Maine)
Integrated marketing manager— Tribune Media Co. (Illinois)
Special events and partnerships manager—Gucci (New York)
Campaign manager— Amazon Media Group (Washington)
Marketing solutions manager— The Hershey Co. (Pennsylvania)
Marketing manager—Marriott (Florida)
Senior manager of media strategy and communications— E.J. Gallo Wineries (California)
Lifestyle marketing manager— Timberland (New Jersey)
Product manager— Pinterest (Washington)
Social media and digital content specialist—University of Colorado (Colorado)
Senior marketing manager—Groupon (Illinois)
Content sales specialist—Ragan Communications (Illinois)
Senior account executive— Drive Social Science (Missouri)
Marketing manager— NYC Parks (New York)
Director of communications— Confidential Non-Profit (Indiana)
Public relations and social media intern—Zion & Zion (Arizona)
Performance media assistant—Crossmedia (Pennsylvania)
Growth marketing manager— GrubHub (Illinois)
Bureau chief— Northeast Public Radio (Massachusetts)
Content editor—Tastemade (California)
Freelance writer— Thrillist Media Group (Tennessee)
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