Video content is rerouting the paths of many PR and marketing pros.
Even if your résumé includes video experience, pros must adapt to the rapid rate in which the niche continues to evolve.
Nabbing a communications position in 2016 and beyond requires a basic knowledge of video marketing—and the ability to learn new skills as updated tools and systems emerge.
Are you familiar with Google “live,” “interactive video”, “4K,” “personalized content” or “360-degree video”?
Your next hiring manager might ask about those trends. To be prepared, consider mentioning these two keys to successful video strategies, from VidYard:
1. Use video to strengthen customer relationships.
Appeal to consumers on a human level.
Here’s how senior manager of digital marketing at Lenovo, Michael Ballard, says you can do that:
Use video to make people laugh, to make them cry, right down to the product specs and the speeds and feeds. It’s an extremely flexible platform.
2. Develop results through personalized-video.
Certain types of personalization technology can give marketers the tools to include customers’ names and interests in your outreach. Video outreach feels more personal and adds a more authentic quality to marketers’ campaigns.
Your customers can’t help but take notice when you speak right to them. Deliver personalized video campaigns that bring each viewer’s own name and other unique details right into the story.
Want to use your video prowess to represent a brand and connect with consumers?
Tastemade is looking for its next viral video content expert. California-based video marketing pros who are also food and travel lovers should apply to be the company’s next head of programming operations.
Applicants for that role should have a passion for creating and distributing high-quality, engaging and shareable food, travel and lifestyle-themed content for a global audience.
Not the job for you? See what else we have in this week’s professional pickings:
Digital technical lead— Edelman (Georgia)
Social media manager— Sesame Workshop (New York)
Social media manager—Cheryl Andrews Marketing (Florida)
Digital marketing intern— A.T. Kearney (Illinois)
Content specialist— Newegg (California)
External communications manager— Medtronic (Massachusetts)
Marketing executive— Ashfield (United Kingdom)
Associate director of analytics— Essence (New York)
Marketing communications writer— Techworkers (California)
Senior brand manager— Blue Buffalo Co. (Connecticut)
Digital marketing specialist— Gleaners Food Bank of Indiana (Indiana)
Senior product manager— Blueport Commerce (Massachusetts)
Strategy analyst— Square (California)
Senior manager of communications— Blue Cross and Blue Shield (Illinois)
Marketing specialist— Iconic Group (Florida)
Customer service manager— Frontline Hospitality Recruitment (Australia)
Associate digital marketing manager— Logitech (California)
Director of communications, marketing govt. affairs— Adirondack Health (New York)
Internet marketing account manager— Bonsai Media Group (Washington)
Sponsored content editor— Influenster (New York)
Product marketing lead— Amdocs (Illinois)
Social media specialist— Harrington Starr (United Kingdom)
Marketing communications manager— Mollie Stone’s Markets (California)
Digital specialist— American Natl. (Texas)
Director of sales— Connecture (Wisconsin)
Editorial producer (NHL.com)— Major League Baseball (New York)
Associate media director— Merkle (Minnesota)
Social media manager— Sprint (Kansas)
VP of marketing— Build.com (California)
Media relations manager— Osram (Massachusetts)
If you have a position you would like to see highlighted in the weekly jobs listing, please email me at email@example.com.