Marketing prowess and military skills are more similar than many might think.
To land communications positions, a CareerBuilder survey says, veterans should be more willing to highlight their service experience.
It’s essential that veterans “stress the strengths they picked up while serving,” Business News Daily reports. “The employers surveyed said the most important qualities members of the armed forces bring to organizations after leaving active duty are”:
Disciplined approach to work
Ability to work as [part of] a team
Respect and integrity
Ability to perform under pressure
Ability to adapt quickly
Attitude of perseverance
Strong technical skills
Do any of those abilities sound like they’d belong to a marketing professional? According to Business News Daily’s list of top-10 positions for veterans in 2016, the answer is yes.
Customer service was ranked the No. 1 niche for former military members to tap, followed by marketing at No. 8 and research and development at No. 9.
A CareerBuilder study found that one-third of veterans didn’t know which industries or fields would be relevant to their types of service. Instead of going after positions focused on communications or problem-solving abilities, veterans said they weren’t sure which jobs would complement their various skill sets.
CareerBuilder’s advice to veterans is that they shouldn’t be afraid to highlight their military service.
“Nearly half of employers said they pay more attention to the applications submitted by veterans,” the study states. “In addition, 69 percent said if given two equally qualified candidates — one veteran and one not — they are more likely to hire the veteran.”
Candidates for this role should have knowledge of marketing automation, customer data and customer engagement. You should also have at least four years of experience with marketing project implementation.
Not the job for you? See what else we have in this week’s professional pickings:
Digital marketing manager— Leslie Hindman Auctioneer (Illinois)
Public relations specialist— inSegment (Massachusetts)
Social media content writer— WGT Media (California)
Rolling Stone video editor— Werner Media (New York)
Web manager— Persyo Marketing (California)
Online copywriter— KLM (Netherlands)
Editor— The Wichita Eagle (Kansas)
Sales and marketing manager— LP Bronze Intl. (New York)
Senior account manager/vice president— Perry Communications Group (California)
Marketing representative— Diamond Resorts Intl. (Florida)
Social media manager— Social Vantage (Pennsylvania)
Home design writer/editor— Houzz (California)
Social media editor— Laundry Service (New York)
Public relations coordinator— Amain.com Performance Sports & Hobbies (California)
Senior digital and social media manager— American Marketing Association (Illinois)
Head of PR and social— New Look (United Kingdom)
Social media editor— Handmade Charlotte (Georgia)
Homepage editor— TheStreet (New York)
Social media and communications intern— Gonzaga College High School (Washington, D.C.)
Director of social media marketing— Tribune Publishing (California)
Copywriter— Blast Radius (Illinois)
Digital media coordinator— Jennings Social Media Marketing (Missouri)
Multimedia account executive— Free Press Media (Vermont)
Associate editor content marketing and social— Farmers Insurance (California)
Social media manager— WyzAnt (Illinois)
Integrated marketing coordinator— Taunton Press (New York)
Senior digital analyst— Pace Communications (North Carolina)
Marketing assistant— Simpson Housing (Colorado)
Senior marketing designer— SagaCity Media (Oregon)
PR manager— Fairchild Media (New York)
If you have a position you would like to see highlighted in this weekly jobs listing, please email me at firstname.lastname@example.org.