Advancements in technology have created a new concept for communications professionals—the “modern marketer.”
As demand for tech skills increases, marketers and communicators must adapt. Recruiters from the Paladin Blog say “modern marketers” should be creative, adaptable and tech-driven.
Organizations that execute integrated marketing campaigns and seek to produce measureable results require people with diverse skill sets. Honing your technological abilities can help you excel in a variety of marketing roles.
Palidan recruiters also say that developing competencies in these technological areas can give job seekers a clear advantage over their competitors:
Content management systems
Customer relationship management platforms
Social media networks
Social media monitoring tools
Mobile design and user-experience tools
Marketing automation and lead nurturing programs
Email marketing systems
Marketing analytics programs
In the communications world, the modern marketing manager is a “jack of all trades.” As their duties increase—Palidan reports these jobs will grow by 9 percent in 2016—so does their demand.
One such opportunity is for an associate marketing manager position with cosmetics retailer Ulta Beauty, located near Chicago.
Candidates for this position should be able to write and proofread marketing campaign copy and keep the brand’s voice consistent across all channels of communication.
Experience in analytics and data-driven business planning is also required.
Not the job for you? See what else we have in our weekly professional pickings:
Marketing manager— Fleetmatics (Illinois)
Digital reporter/editor— Patch.com (Texas)
PR manager— Trainline (United Kingdom)
Digital marketing manager— mParticle (New York)
Product marketer— Zenefits (California)
Video editor— Boomtown (South Carolina)
Web developer— LoSasso Integrated Marketing (Illinois)
Duty editor— The Wall Street Journal (Australia)
Email marketing specialist—NewsMax Media (Florida)
Junior account associate— Blonde 2.0 (Massachusetts)
Editor— Cision (Washington)
Public relations specialist— Virgin Atlantic (United Kingdom)
Development and marketing associate—Achieve Hartford (Connecticut)
PR manager—The Penny Hoarder (Florida)
Marketing coordinator—MedTouch (Washington)
Social media manager— Fortscale.com (California)
Communications manager— Google (Denmark)
Director of content marketing— Clearent (Missouri)
Public relations coordinator— Detroit Symphony Orchestra (Michigan)
Project manager—marketing research—Orman Guidance (Minnesota)
Digital marketing consultant—ReachLocal (Illinois)
Public affairs internship— Burson-Marsteller (Germany)
Director of marketing—Restless Bandit (California)
Public relations and community outreach specialist— Harkins Theatres (Arizona)
Associate editor— Advantage Business Media (New Jersey)
Product marketing manager—Contently (New York)
Media and public relations manager— Arqiva (United Kingdom)
Online events editor— Manta (Ohio)
Public information intern— Maricopa County (Arizona)
Public relations assistant— On the Fly Marketing (Illinois)
If you have a position you would like to see highlighted in PR Daily’s weekly jobs listing, please email me at firstname.lastname@example.org.