Advancements in technology have created a new concept for communications professionals—the “modern marketer.”
As demand for tech skills increases, marketers and communicators must adapt. Recruiters from the Paladin Blog say “modern marketers” should be creative, adaptable and tech-driven.
Organizations that execute integrated marketing campaigns and seek to produce measureable results require people with diverse skill sets. Honing your technological abilities can help you excel in a variety of marketing roles.
Palidan recruiters also say that developing competencies in these technological areas can give job seekers a clear advantage over their competitors:
Content management systems
Customer relationship management platforms
Social media networks
Social media monitoring tools
Mobile design and user-experience tools
Marketing automation and lead nurturing programs
Email marketing systems
Marketing analytics programs