They invest their own time and money into learning something so I don’t have to. I can read their blogs and get valuable insights for free, or at a fraction of the true cost.
Some of these experts have become popular in their respective niches, benefitting from years of consistent work and reaching critical mass.
I tip my hat to them. I never disparage someone who works hard and takes risks.
My problem is with you, the readers of expert blogs. You take the wrong lessons from these social media luminaries. Instead of carefully evaluating their advice, you lean too much on their experience. Your over-reliance on the gurus might cause more harm than good.
Consider this advice before you become an “expert groupie”:
1. Don’t think experts are just like you.
For most social media experts, it has been years since they were “just like you.” Experts have huge email lists, social followings, and a steady income from products and services. They’ve benefitted from years of experimentation. Although they may do things similar to the way you do them, they operate with superior resources and expertise.