The Internet has often been likened to the Wild West, and not without reason.
Anyone with a vendetta and enough determination can tarnish a company or individual’s online reputation.
Online defamation is a particularly big problem for small brands. Not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares.
For external issues—negative reviews, better business bureau complaints, or simply bad PR—there are two basic routes a small business can take.
The first is to employ a professional reputation repair service. The second is to attempt to do it yourself. In either case, however, the best efforts are undercut if the company continues to make basic reputation management mistakes.
The good news for small businesses eager to enhance their online appearance is it’s easy to identify, and ultimately stop, these common mistakes.