It’s as possible as ever to sink a lot of money into an email marketing campaign and get nothing out of it whatsoever.
This can happen for a few different reasons—poor tracking and lead capturing, unclear goals or email content that doesn’t deliver any benefit to the reader.
An even more fundamental and common problem is that marketing emails never get opened in the first place, either winding up in spam folders or in the trashcan.
Of course, a marketing email that’s never opened is a total waste of your dollars. If you find that your open rate is criminally low, it’s good to ask yourself why that might be.
Here are some of the most common reasons:
Mysterious subject lines