4 edgy design schemes that will reign supreme in 2020

If your branding’s gone stale, consider incorporating motion graphics, immersive 3D images or ‘cyberpunk’ elements into your strategy.

Ragan Insider Premium Content
Ragan Insider Content

’Tis the season for branding forecasts, predictions and planning.

As marketing decision-makers look ahead to 2020, it’s crucial to determine which typefaces, hues, shapes, textures and styles are on the rise—and which fads are fading fast.

Here are four strong design trends will dominate logos, websites, packaging and more in 2020:

Cyberpunk 

Futuristic design elements are all the rage.

2020 will specifically see designers embrace a futuristic “cyberpunk” style, defined largely by bright, luminous color schemes and oversaturated hues not typically seen in nature.

Neon blues, hot pinks and vivid magentas create an otherworldly, surreal visual landscape reminiscent of the sci-fi genre. Take the new packaging for Nitro Tea, for example:

Mayhem hair products feature a cyberpunk vibe as well.

Street art style 

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.