4 hot topics for internal communicators in 2015
Mobile, gamification, visual content and social media are sure to be key factors this year. Here’s how your internal communications can benefit from them.
To help you better engage your workers, here are some trends, technologies and philosophies that could transform internal communications in 2015 and beyond:
1. Visual communication
Although email, intranets and employee newsletters are still important, many organizations are moving beyond them with visual communication.
Organizations are sharing photos of employees at events, volunteering or celebrating milestones. Organizations are also creating infographics, a visual trend I love. Infographics can make any subject interesting. They are great for conveying complex information—such as leadership changes or company benefits—in a simple, eye-catching way.
Organizations are also connecting with employees through video. Videos have become easy to create, especially given that almost every phone has a camcorder.
Photos and videos should feature real employees, workplaces and events. Many HR experts and forecasters agree stock photos are on their way out because they seem insincere. This dovetails with the transparency trend, which involves making messages less polished and more human.
2. Mobile
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