Good evergreen content is always relevant to your target market.
It might not include information that’s new or trendy, but it should provide good advice, be entertaining or solve a problem for potential readers.
Whether it’s two months or two years old, the best content drives traffic on its own through organic means or ongoing social media sharing. As an example, here’s the traffic to one of our best evergreen blog posts:
Sometimes good content doesn’t rise to the top, it’s not optimized around the right keyword, or it’s hard to discover because it’s buried in your site. Good content that doesn’t catch on may still be relevant and informative, but its traffic over time probably looks more like this:
Though there’s no surefire formula for delivering high-performing evergreen material every time, a few best practices will improve your odds. This post will explore a few things you should ask yourself to make sure content that’s worthy gets the results it should:
If your evergreen content isn’t getting the traction you want, make sure you’re hitting all four of those points to give it new life.
Optimize it for search