4 leadership comms fails to avoid

Leaders who fail to explain the rationale behind decisions are sure to diminish trust and loyalty. Mind these  other crucial pitfalls, too.

Ragan Insider Premium Content
Ragan Insider Content

   Many so-called experts today talk about leadership but have never led anything more complex than a high-school marching band.

They offer principles as if proven under fire when, in fact, their experience has been limited to launching rockets in a game of Battleship. That’s not to say that you can’t learn from these failed leaders.

On the contrary. As victims and volunteers in their leadership experiments, we often have a front-row seat to observe their inappropriate actions and inactions. We can learn not to repeat their same leadership lapses of communication:

1. Failing to communicate reasons behind decisions.

If local government officials announced that all citizens should remain indoors after 6 p.m. for the next seven days, I’m guessing your first reaction would be, “Why? What’s going on?” Even after the pandemic lockdowns that have been on and off for sometime, you’d probably not simply shrug your shoulders and say, “Oh, well.” Most likely, you’d be asking questions about the cause of the shutdown.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.