4 marketing automation tools to help small and mid-size businesses

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.

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Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and mid-size businesses (SMBs) worldwide. 

However, many pros are unaware of an array of marketing automation tools that can help SMBs reach customers in a timely, effective way. For SMBs to compete with larger firms when it comes to customer reach, they must approach their marketing plan with a strategic mindset.  

Marketing automation provides important opportunities for interaction with customers, but it can also save time. Time is valuable, especially true if you’re running a small business. Time saved on marketing means being able to capture new business and having more hours to commit to other vital tasks. Here are just a few benefits:

If you’re interested in taking advantage of these tools but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. 

1. Social media updates

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