An idiom is a group of words which, taken together, have a figurative meaning. The English language contains thousands of them, and they drive foreign speakers to despair: “Why would I watch my back, or keep my eyes peeled?” asks one student plaintively on UsingEnglish.com.
Regional idioms even flummox native speakers. “Happy as Larry,” “more front than Brighton” and “man on the Clapham omnibus” are three that stymie me.
Though it’s best to leave idioms out of business writing altogether, you may not even know you’re using them. Here are a few that have made their way into my recent emails:
I’m also partial to our animal friends: dark horses, ugly ducklings, snakes in the grass, and pearls before swine. And let’s not forget the sports world, where team players huddle up before taking the ball and running with it.
Should we banish idioms from business writing altogether? Sometimes they add a welcome bit of humanity to emails or presentations. In business, as elsewhere, it’s nice to make people smile.
That said, too much reliance on idioms can label you as uncreative at best, boorish or provincial at worse. Here are some guidelines for business usage:
1. Avoid outright clichés