Social media can be a distraction for workers, but it can also become a hotbed for genuine, thoughtful employee engagement.
How can communicators make the most of popular platforms for internal messaging? Try these four tips:
1. Craft concise content. Employees will be receptive to snappy, easily digestible messages. If your lengthy emails are largely ignored, try grabbing employees’ attention through punchy posts online.
Make sure your content has a point, of course, and include a clear call to action.
2. Share relevant ideas and information.If you post vapid nonsense, employees will quickly tune you out. Use your social media platforms to showcase workers’ talents, ask questions, highlight employee accomplishments and share information your colleagues might find useful.