A dull, wordy lede will chase away readers.
To keep your audience engaged and to avoid the dreaded “bounce,” remember the acronym AIDA, and you’ll be creating amazing blog intros in no time.
Is there a question you know your audience desperately wants answered? Is there a piece of data that will wow your readers from the outset?
If you understand your audience well, you’ll know what type of content will keep their attention. Before you craft the opening line, ask yourself:
Focus on your audience’s concerns at the outset, and you’ll be on your way to captivating them for your entire post.