4 steps to stickier online content

From curation to diversifying your formats, these approaches can help you boost your Google rankings, attract an online audience and keep those eyeballs on your site.

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In today’s fast-paced world, you have only seconds to make a good impression online.

If your website is hard to find, takes too much time to load, or is unattractive or difficult to navigate, chances are you’ve lost a potential customer, maybe dozens of them.

So, how do you create content that attracts and sticks in people’s minds? Businesses that invest in content development have more successful marketing campaigns in the long term.

Here are four things you can do to improve your content development and raise more brand awareness online:

Curate content.

You’re not limited to posting original content on social media. Although that’s the ideal move, it requires a lot of time and effort.

Curating content helps you stay active in your marketing efforts without getting stuck in content development.

According to a recent Tech Cocktail article, it’ll work as long as you frame the content in the context of your brand:

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