In the world of social media, quantifiable results are key.
When reporting on various posts and campaigns, it’s crucial to back up observation and qualitative results with analytics. This is done through measurement tools.
Though there are thousands of tools available for use, some stand out. These are our top choices for free social measurement tools in the platforms we focus on for our clients:
Facebook: Facebook Insights
This one may seem obvious, but the free Facebook Insights data provided to page administrators are so comprehensive that it’s unnecessary to look elsewhere for results. Click the “Insights” link on your brand’s Facebook page, and you’ll find a world of information about your posts and followers.
Facebook provides basic information including page “likes,” post reach, and fan engagement. It also provides the option to measure your recent posts against each other, and against those of your top competitors.