4 things communicators can learn from a new Lincoln flick

#MiniAbe prepares for the Oscars with a video from the Illinois Office of Tourism that is bound to go viral.

We waited for years for one of the most powerful movies about Abraham Lincoln to ever come out of Hollywood.

Steven Spielberg’s Lincoln didn’t disappoint.

But that big-time movie guy better watch out, because on the cusp of his film’s 12 potential Oscars, the $65-million, 150-minute Lincoln experience has a bit of competition.

Take a look at this fun little 1:29-minute clip from the Illinois Office of Tourism.

“We’re bringing the character of ‘Mini Abe’ to life to show our support for the Lincoln film and highlight the rich Lincoln heritage and travel destinations found throughout Illinois,” says Jen Hoelzle, deputy director, Illinois Office of Tourism.

The tourism organization’s YouTube post talks about Abe’s big night and even includes a call to action:

What #MiniAbe teaches communicators

Your organization may not be up for a dozen Oscars, and you probably don’t have a celebrity in your midst with the popularity of the 16th president.

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