4 time-saving content curation tools

Do you spend too much time scouring the Web for content your fans will like? Try one of these tools and lighten your workload.

A content curator is a service that uses algorithms to show a user only the most relevant and appropriate content in a specific niche or topic. In 2012, Forbes called content curation one of the five hottest new Web trends.

Companies like American Express and Whole Foods actively curate content that might be interesting to their customers. Other companies curate content to create online newspapers or select articles for their corporate blogs.

Here are four tools that will help you get the content you need on the topics you love without having to comb through Google:

1. LikeHack

LikeHack is an easy-to-use tool that saves you time by aggregating, curating and delivering the top stories on your topics of interest.

Key features:

  • Aggregates your Facebook, Twitter and blogs.
  • Curates and highlights what really matters.
  • Delivers top stories via Web app, email, etc.
  • Provides a personal search engine for all your content.

2. Storify

Storify collects updates from social networks to create a story format that is interactive, dynamic and social. It can source content from journalists, bloggers, editors and regular people.

Key features:

  • It shows the best of what other people post with stories made from images, videos, links, updates and other media collected by Storify users.
  • You can search to find media Storify collects. Storify bases search results on the resonance each media item has on the platform.
  • It lets you curate social networks to build social stories and bring media scattered across the Web into a coherent narrative.
  • You can search social networks to find media elements about the topic you want to Storify. This includes Twitter, Facebook, YouTube, Flickr, Instagram and more.
  • You can drag and drop status updates, photos or videos to bring together the social media elements that will best illustrate your story.
  • You can add your voice and narrative to the elements you curate.
  • You can embed your stories on blogs and websites with an embed code.

3. Pearltrees

Pearltrees is a visual and collaborative library.

Key features:

  • You can collect Web pages, photos and notes to turn them into “pearls.”
  • You can organize pearls into “pearltrees” that you can synchronize across devices.
  • You can explore content already organized by people with similar interests and collaborate with them.
  • You can share what you create in your library.

4. GetPrismatic

GetPrismatic is about creating a newsfeed based on your interests. It’s along the lines of Google Reader and Flipboard. It finds the things you like on your social networks, and serves them to you.

Different software makers use different algorithms to select and show content, but any of them can save Web surfers time and increase their productivity. This niche is expected to grow as long as there is a glut of information and demand for increased personal productivity and efficiency.

What content curation tools do you use?

A version of this article originally appeared on JeffBullas.com.


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