Poor editing can sink your business. Sloppy writing signals to prospects that you’re lazy, incompetent or careless—and perhaps all three.
Thoughtful, sharp editing is about much more than correcting spelling. If you’re charging clients for content, your editing should account for presentation and design. Your edits should also be client-focused and attuned to the social media platform you’re posting on.
Of course, there’s plenty at stake. We’ve all seen editing horror stories, which social media denizens are always delighted to highlight.
If you’d like to avoid loads of embarrassment—and quite possibly the loss of your business— here are four steps to better editing:
1. Make it a team effort. It’s perfectly acceptable for one person to handle a client account, but there must still be oversight and overlap. Let’s assume that Team Member A handles Twitter for one of your biggest clients. Team Member B handles everything else.