4 tips for pitching wellness benefits to the C-suite

With wellness programs at the forefront of workforce expectations, program managers need to persuade the C-suite to say, “yes” to expanded or new benefits.

While some organizations have the luxury of a wellness culture with serious leadership buy-in, others struggle to add services. Below are some proven methods for getting a thumbs up from the C-suite.

Bring the numbers

Coming in with data analytics speaks to the heart of the issue: What’s the expected return on investment (ROI) from wellness programs? ROI can be hard to prove because so much of wellness success is qualitative than quantitative. However, there are still key performance indicators (KPIs) to measure, and they could include:

• Medical claims rates
• Mental health
• Engagement
• Biometrics

Measurement allows wellness managers to link worker health and wellbeing to operational outcomes. Data can connect  reduced emergency room visits to higher productivity or  engagement with mental health benefits to better retention rates.