The “About us” page is among the top three pages a potential customer is most likely to visit first on your website.
If your company is like most, your page probably has a brief bio and mission statement—something most people don’t fully read because it’s stale and unoriginal.
Yes, your page needs the obligatory company information, but you shouldn’t stop there. Here are a few pointers to keep you from wasting this valuable space:
1. Include employee bios. The goal of an “About us” page is to make a personal connection with the visitor. People like to do business with people they know. Consider having your employees write brief bios about themselves with bits of personal information. You can even add headshots. Let your clients get to know the people behind your brand.
2. Include interesting facts. Want your clients to really get to know your company? If so, you’ll have to say more than “Starting in 1994, blah blah blah.” Come up with a list of interesting, little-known facts about your company and include them on your page. Don’t be afraid to toot your own horn.
3. Get social. Think your blog is the only place you can include social media links? Think again! Make sure you stick them on your page along with a link to your blog. You might even consider adding a video so your customers can see and hear you. Again, you want this page to have a more personal feel.
4. Be human. The bottom line is your customers need to see a human side to your company. No one wants to deal with a faceless corporation. People want to connect and feel like there are real people on the other end who care about them and what they do.