4 tools for optimizing hashtags for your business

Hashtags label popular topics on Twitter and other social media platforms. Here’s how to identify—and join in—the conversations that could turn into conversions for your company.

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Hashtags often identify trending topics on Twitter.

If Twitter’s own findings are to be believed, then tweets containing one or more hashtags are 55 percent more likely to be retweeted than those with none at all.

Not only are Twitter hashtags useful for monitoring trending stories related to your business, but they can help you generate new engagements by amplifying your reach beyond your own followers.

When you add a relevant hashtag to your tweet, you are exposing that message to all those following a particular trend. They help you to be part of that expansive conversation, which can result in cultivating new relationships.

Hashtags are an integral part of the marketing strategy for most successful social media marketers.

If you have yet to explore this avenue, it’s time for you to tap the huge marketing potential of Twitter hashtags.

To take advantage of this important feature, you must first identify those that are relevant to your business. Here’s how:

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