Hashtags often identify trending topics on Twitter.
If Twitter’s own findings are to be believed, then tweets containing one or more hashtags are 55 percent more likely to be retweeted than those with none at all.
Not only are Twitter hashtags useful for monitoring trending stories related to your business, but they can help you generate new engagements by amplifying your reach beyond your own followers.
When you add a relevant hashtag to your tweet, you are exposing that message to all those following a particular trend. They help you to be part of that expansive conversation, which can result in cultivating new relationships.
Hashtags are an integral part of the marketing strategy for most successful social media marketers.
If you have yet to explore this avenue, it’s time for you to tap the huge marketing potential of Twitter hashtags.
To take advantage of this important feature, you must first identify those that are relevant to your business. Here’s how:
1. Twitter’s Tailored Trends
Under the native Tailored Trends section, you can find popular topics personalized by an algorithm based on your preference, location and followers.
You can specify your current geographic location to find local events and discussions about any particular trend. To view trends elsewhere, go to the advanced search option and select a new location.
Given its access to the Twitter database systems, Tailored Trends is the most accurate hashtag research tool available for free. One drawback: Tailored Trends is limited to the top 10 trending list.
If you are looking for more, you will have to use a third-party tool, such as those that follow.
Hashtagify.me addresses the major shortcoming of Tailored Trends-the limit on hashtags. You can use Tailored Trends to find additional, related hashtags.
Hashtagify.me provides 10 popular hashtags for a particular keyword, so for each original hashtag, you get 10 new ones, making a total of 100 relevant hashtags.
TrendsMap won’t suggest new topics, but you can visualize the use of particular hashtags on a world map.
You can view the trending topics by continent, country or city, thus helping you find the most popular hashtags trending in a given location or region.
It’s especially helpful for small businesses trying to keep up with local market trends.
TagBoard enables you to consolidate conversations surrounding a particular hashtag on an array of online platforms-Twitter, Facebook, Instagram and Google Plus.
You can amplify your overall reach on social media and attract potential business leads from different platforms.
Once you have identified relevant tending hashtags, include them in your tweets to reach a wider base of users.
They can also inspire new topic ideas for creating engaging content on your business website, thus boosting traffic and, ultimately, conversions.
What tools do you use to find trending hashtags? Please let us know in the comments section.
A version of this article first appeared on Spin Sucks.