Here are four common mistakes I’ve seen, as well as some tips to help you make the most out of a video in your blog post.
1. You don’t tell people there’s a video in the post.
You should tell your readers right away that your post contains a video. You can accomplish this in two ways:
2. You don’t include text in the post.
Too often I see blog posts comprised solely of an embedded video. It’s a good idea to give your readers some context before you ask them to watch an entire video.
Introduce your video with a few sentences; then summarize the video in a paragraph below. If you transcribed the A-roll in your video, use some of that content to form the summary paragraph.
3. You don’t customize the video.
Another common mistake bloggers make is that they don’t match the size of the video to the width of the blog. Whether you use an embed code or an iframe from YouTube, the first line of the embed code will always start with: