Social responsibility is increasingly important for every business.
Four out of five (79 percent) graduates today consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study.
Once they arrive on the job, they want to be involved in doing good from the start. CECP’s 2016 Giving in Numbers study states, “Employee volunteer participation rate with their company’s community efforts continued to rise to 33% in 2015 from 28% in 2013.”
Businesses know that investing in good works is crucial to attract and retain top talent, and most business leaders expect this trend to increase. Organizations of all shapes and sizes are embedding CSR into their operations, aligning business with purpose.