4 ways hashtags can build your brand on Twitter

This little symbol can provide a large return if used correctly and creatively

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For entrepreneurs looking for inexpensive and efficient ways to build brand equity and attract new business online, participating in or creating a Twitter chat is the way to go.

Respected brands like Lexus, Ritz Carlton and Klout have all benefited from the value of a tweet chat, and there’s no reason why you should miss out on all the action.

Here are four different ways you can use a Twitter chat as a marketing tool for your business:

1. Customer service

If your customers gather online, Twitter can be a great vehicle to answer questions and immediately eliminate problems. Aside from answering the day-to-day inquiries, you can dedicate one or two hours per week to hosting a more intimate chat with customers and your organization’s senior leaders. Or, you could tweet about your business’ successful customer relations strategy using the #custserv hashtag.

2. Business development

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