For entrepreneurs looking for inexpensive and efficient ways to build brand equity and attract new business online, participating in or creating a Twitter chat is the way to go.
Respected brands like Lexus, Ritz Carlton and Klout have all benefited from the value of a tweet chat, and there’s no reason why you should miss out on all the action.
Here are four different ways you can use a Twitter chat as a marketing tool for your business:
1. Customer service
If your customers gather online, Twitter can be a great vehicle to answer questions and immediately eliminate problems. Aside from answering the day-to-day inquiries, you can dedicate one or two hours per week to hosting a more intimate chat with customers and your organization’s senior leaders. Or, you could tweet about your business’ successful customer relations strategy using the #custserv hashtag.
2. Business development