4 ways hashtags can build your brand on Twitter

This little symbol can provide a large return if used correctly and creatively

Ragan Insider Content

For entrepreneurs looking for inexpensive and efficient ways to build brand equity and attract new business online, participating in or creating a Twitter chat is the way to go.

Respected brands like Lexus, Ritz Carlton and Klout have all benefited from the value of a tweet chat, and there’s no reason why you should miss out on all the action.

Here are four different ways you can use a Twitter chat as a marketing tool for your business:

1. Customer service

If your customers gather online, Twitter can be a great vehicle to answer questions and immediately eliminate problems. Aside from answering the day-to-day inquiries, you can dedicate one or two hours per week to hosting a more intimate chat with customers and your organization’s senior leaders. Or, you could tweet about your business’ successful customer relations strategy using the #custserv hashtag.

2. Business development

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