4 ways to boost business with Pokemon Go

The virtual hunt for the cartoon critters is sweeping the nation. Your brick-and-mortar location(s) can get a nice ROI by attracting customers now and building clientele for the future.

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Something is happening.

Children are stepping outside, blinking into the sun as their eyes adjust. People are driving slowly around their neighborhoods, coming to a stop for no apparent reason.

Of course there is a reason: They’re hunting for Pokemon.

The ’90s phenomenon Pokemon is back in a big way, thanks to the Pokemon Go app.

If you’re still wondering what the game’s all about, how you play and what all the terminology is, there are plenty of good primers out there to get you started (like this one).

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