4 ways to boost your internal communications efficiency

Use analytics to save time. Make staffers fill out digital forms for content requests. Learn from the business analytics company SAS.

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It’s a challenge every business frets about: how to increase efficiency when resources are limited.

The challenge may be even greater for internal communicators, perpetually understaffed and tugged this way and that by competing demands.

SAS, a North Carolina analytics firm, has found ways to save time and boost efficiency using approaches ranging from analytics to content request forms.

Some tips for improving your efficiency:

Use analytics to save time.

It seems counterintuitive for those who say they don’t have enough time to measure in the first place. Yet measurement done correctly saves time, says Karen Allen Lee, SAS’ senior director of internal communications.

“We were killing ourselves in doing all these stories, and not getting as much feedback on them or hit counts through them,” Lee says.

SAS decided to pull back on the number of stories, but those it does run longer and people spend more time reading them. Hits went up, Lee says.

For every piece of content it produces, SAS tracks analytics such as unique hits, feedback and comments. Lee also writes monthly reports on all of its activities and internal communications channels.

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