Here are some of the most effective ways to connect with your audience and build a spellbinding online presence:
1. Get rid of the noise.
Some people have earned permanent residency in the online echo chamber. It’s a cozy place, and easy to maintain. There’s no extra work required.
I challenge you to ditch that space when you truly want to make a difference with your business and marketing.
Like many, I read Seth Godin—feverishly. But the danger of admiring your role models is copying them when you don’t have their experiences.
That is what’s happening—marketers copy Godin left and right. They talk about standing out, building tribes, and being a linchpin. You know this doesn’t come from them. You know they have no experience to foster those claims. Seth Godin says “tribe,” “remarkable” and “linchpin,” and they rehash it like it’s the cure to mortality.
Use your own experiences. If you want to spread the idea that you’re remarkable, you stand out, and go all the way to the edge with your marketing, then do it. Let your actions send the message. It will be authentic, and people will learn from your experience instead of tweeting some repeated, impressive-sounding but ultimately shallow phrase.