Blogging for business is picking up steam; a full 65 percent of companies now have blogs. According to HubSpot’s 2011 State of Inbound Marketing report, that’s up 17 percent from just two years ago.
But with blogging comes a major commitment in resources—both staff time and money.
With big investments come big expectations, and corporate teams are often left a little disappointed. There aren’t enough retweets, page views, or customers taking action.
Why not make your blog content work a little harder for you “off platform”?
What do I mean? Let’s take a look at a few ideas I’ve either used first-hand with clients or have recently noticed:
1. Pitch blog content to mainstream media outlets before posting.
It’s interesting to think about it this way because most people do the opposite. They write a blog post and then think about how to repurpose it to pitch the media. Chances are whichever mainstream outlet you pitch has more followers or readers than your blog. So why not pitch them first, and then post to the content to your blog?