I have an obsession with data and analytics. Left to my own devices, I could spend hours geeking out to data, spotting trends and making connections.
One of my favorite free tools for this is Google Analytics.
1. Make goals
Whether it’s a company site or a personal blog, it’s hard to know what to measure if you don’t have goals. You can write the goals in a notebook, Word document or even in Google Analytics. The goals feature on Google Analytics makes it easy to track your progress.
2. It’s more than just page views and clicks