4 ways to get more out of Google Analytics

Set goals, export statistics, organize data into manageable chunks and more with this free tool.

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I have an obsession with data and analytics. Left to my own devices, I could spend hours geeking out to data, spotting trends and making connections.

One of my favorite free tools for this is Google Analytics.

I’m no analytics expert. I’ll leave that up to the likes of geniuses, such as Chuck Hemann and Chris Penn. I will, however, share a few easy tips to get more from Google Analytics.

1. Make goals

Whether it’s a company site or a personal blog, it’s hard to know what to measure if you don’t have goals. You can write the goals in a notebook, Word document or even in Google Analytics. The goals feature on Google Analytics makes it easy to track your progress.

2. It’s more than just page views and clicks

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