Great content is nothing without a great promotional strategy, but getting in touch with highly engaging and popular publishers involves breaking through a good deal of noise.
Editors for lifestyle, entertainment, and tech publications receive more than 300 pitches per day. They have little time for mistakes: 53 percent say they’ve blacklisted at least one person this month due to bad pitches.
The teams at BuzzStream and Fractl surveyed writers and editors from 500 top-tier publications to find out what gets their attention. Most of them want you to pitch them via email, but even more noteworthy, 85 percent of them decide if they’re interested in a pitch based on the subject line alone.
To help you cut through the clutter and get your pitch noticed, your subject line needs to be top-notch. Here are a few tips from a white paper on pitching publishers:
1. Keep it brief. Shorter subject lines are key.