The employee experience is what makes or breaks retention. Simply put, if employees enjoy their work, they will stay.
However, this is no easy feat. The best way to improve the employee experience is by giving them a personalized experience. Employees don’t want to feel like just a number in the books. They want to feel special and have an employer who knows how they prefer to be treated.
Take a look at how wellness programs are used. The Whispers From the Water Cooler survey by Welltok and National Business Group on Health found that 37 percent of the 1,000 employees surveyed did not find health programs personally relevant and 20 percent didn’t know they were available, a strong indication that greater personalization and awareness is needed to drive employee engagement.
Personalization goes beyond just wellness programs and coffee perks—it needs to be applied to the entire employee experience. Here’s how employers should make the change:
1. Create a talent mobility program.
Motivate the staff by investing in their professional growth. The 2014 Global Workforce Study by Towers Watson found that career advancement opportunities are among the top driving forces for employees, according to more than 32,000 respondents.