5 AP style changes of note for PR and marketing pros
The 2015 edition of AP Stylebook contains several additions and revisions to food, sports, news and social media terms.
The 2015 edition of the Associated Press Stylebook contains 300 new or revised terms.
The AP Stylebook isn’t strictly a guide for journalists anymore. The newest edition contains this endorsement by Alexa Hoffman, PR Newswire’s product manager:
As a former newspaper reporter and editorial manager, I grew accustomed to reaching for the AP Stylebook for all of my editorial needs. Now that I work hand-in-hand with PR professionals, it remains a great guide to crafting clear messages that resonate with professional audiences.
Colleen Newvine, AP Stylebook’s product manager, says this is the first year the stylebook has had a PR pro endorse the book on its back cover.
According to David Minthorn, one of the editors, updating the stylebook is a year-round project that takes into account current usages and an annual survey.
Here are five changes you should know about:
1. News terms.
There have been a few changes to terms and phrases used in news reporting that are helpful for PR pros to know.
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