Instagram was once a digital playground for hipsters and teens looking for a place to share pictures of frappes and puppies.
In the past few years, Instagram’s user base has exploded and now includes well-known brands and companies who use the platform to reach and engage with customers.
Here are five of the top B2B Instagram feeds and tips on how brands use the image-sharing service in their B2B marketing strategies:
Number of followers: 39,000
How it uses Instagram: Microsoft is relatively new to Instagram, having launched its account in November 2014 to “reinvent productivity.”
The company hired a photographer to travel the world to snap pictures of entrepreneurs using Microsoft products. Posted under the hashtag #DoMore, these captivating images feature farmers, graffiti artists, shark advocates and other folks doing interesting things.